David Fritz

President, Engagement Manager, Principal Consultant

David has more than 20 years of consulting experience in helping companies profitably
grow. His project experience spans the development and execution of growth strategies.
Throughout his career, David has been instrumental in pioneering new approaches and
tools in the following areas:

Market opportunity sizing and assessment (including customer potential estimation).

Sales/channel strategy definition.

Marketing, sales, and service organization design.

Customer coverage models and resource deployment.

Sales force competency models, assessment, and selection processes.

Sales goal setting and sales incentive design.

Sales and marketing management training/development.

Industry experience    |     Business experience    |     Professional activities    |     Academic credentials